Marketing research Term Paper Example | Topics and Well Written Essays - 500 words

Marketing research - Term Paper ExampleExplain what the research sozzled means and what you might do. The research firm means that donors have declined in terms of donating towards the good course of the agency. Since before that there used to be high number of donations, the agency is determined to distinguish the root cause of the problem and go down up with solutions. Thus, to solve this, I would explore and research on the root cause and find the main solid ground for the declining donations. Then I would give a detailed explanation of this to the agency in a language they can understand and then together we come up with a solution based on these findings.There are various advantages of secondary data over primary data. The first one is that it is in time saving and inexpensive to obtain. The reason is that secondary data is readily available either in the census or other records available for the government unlike primary data which organizations have to conduct research to obtain. It is easily accessible and can be used over a long boundary of time (Jong & Berg, 2012).4.An entrepreneur is contemplating establishing a funeral home in a sensitive town. This person believes the demand for funeral home services is greater than the services being provided. The entrepreneur contacts a consultant and tells the consultant he needs a quantitative survey to determine the total demand for funeral home services in the small town and surrounding communities. If you were the consultant, how would you react to the entrepreneurs request for a survey? What kind of counter proposal would you make? It is quite unfortunate and for the entrepreneur to request for a survey to identify the total request for a funeral home services. The reason is that no one likes to lose their loved ones. Thus, I would be very shock with the request since it would be like mocking the individuals who have lost their loved